Empowering innovators

A one of a kind company

About Serica
  • Empowering innovators

    Serica is a global technology and financial advisory consultancy that enables world-class innovators to expand into (or out of) the Chinese market. Combining regional expertise, innovative cross-cultural methodology, and corporate best practice with a broad range of practical solutions, we overcome challenges and drive business forward in a way that no one else can.



  • Defined by our values

    The space we operate in is typically characterized by closed-off silos of information and opaque business practices – we are doing things differently. From hyper transparent communication and engagement models to our highly collaborative and results-focused approach, we cut through the noise to seize opportunities and deliver sustained growth.


    在全球商业历史中,许多企业通过信息不对称和暗箱操作渔利,短期内看有时也能偷跑成功,但赛瑞凯期望更符合商业道德的成功,成为聚焦长期利益的与众不同的商业组织。 我们倡导高度透明的沟通和参与模式,主张高度协作与结果导向,通过输出专业性来剔除干扰,抓住机遇,从而与合作伙伴共同实现持续稳定的增长。

  • Cross-cultural to our core

    Entering new, unfamiliar markets is no easy feat. Companies have to adopt a highly localized approach that reflects the unique conditions of the target market. Our innovative cross-cultural methodology blends local expertise, international nous, and a global perspective to develop winning market solutions.



Our Solutions

Serica Financial Advisory Solutions | Serica | Technology & Innovation
Financial Advisory

High impact cross-border inorganic growth and capital raising solutions.

– Mergers & Acquisitions
– Joint Ventures & Alliances
– Venture Capital as a Service
– Capital Raising

Market Representation

Local experts to win business, forge partnerships, and scale your operations nationwide.

– Market Establishment
– Regulatory Approval
– Innovation Sourcing
– Board Governance

Serica Transforming the way you do business in China - Market Entry
Market Entry

Insights, strategies, and training to enter the market with confidence.

– Market Consultation
– Feasibility Reports
– Entry Strategies
– China360℠

The Serica Advantage

Serica - Transforming the way you do business in China - Access

Direct access to the ‘Serica Launchpad’ – an extensive network of MNCs, SOEs, unicorns, investors, startups, and universities.

Serica | Empowering Innovators | Expertise

A tight-knit team of local and international experts to help you navigate through the twists and turns of the Chinese market. 

Serica | Empowering Innovators | Approach

A flexible market inspired approach that arms you with the strategic agility you need to reach your short and long-term goals.